We are in the midst of change, driven more by uncertainty than precedent: What is coronavirus? How can I catch it? Have I already got it? How do I know if I’ve got it? What should I do if I’ve got it? What should I do if I haven’t got it, and don’t want it? How many toilet rolls should I buy?
Performance marketers have reported a high volume of volatility, which is expected to continue as the crisis deepens. Twitter’s announcement last night serves as an early warning that digital marketing is not immune to the impact of the coronavirus crisis.
‘The changing behavior series’ looks at trends and observations as our team around the world see them in the coming days and weeks. In this post we take a deeper dive into how consumers across the US are adapting to what has quickly become the temporary “new norm”.
Here at Blis, we’re seeing all sorts of interesting trends as mobile usage is rising exponentially and people who have more dwell time at home are engaging more. We also have a birds eye view of what’s happening on the streets in retail, QSR and other sectors. We’re analysing all of this rich data as quickly as we can, so read on for ‘The changing behaviour series’ with the trends and observations as we see them in the coming days and weeks.
We are living in unprecedented times, that goes without saying. Everyone is impacted, lives are changing, travel is restricted, gyms, restaurants and stores are closing – consumer behaviours are shifting rapidly. Daily life as we know it is different…for now.
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653