Understanding the intersection of people and places helps chart behaviour patterns, habits and lifestyle indicators. In doing so we can make inferences and predictions based on known habits. However, with the current state of constrained connectivity and at a time when fewer purchase decisions are being made outside the home, past habits can provide key indications of preferences and buying behaviours.
With lockdowns slowly lifting around the world, the UK began Phase 2 of it’s restrictions last week, with PM Boris Johnson “taking the first careful steps to modify our measures”. Workers that couldn’t work from home were encouraged to return to work, avoiding public transport, where possible. The impact of what this means for employees and businesses alike is yet to be fully seen.
The past number of months living through the COVID-19 pandemic, has surfaced some deep and fundamental problems in the world around us. Businesses and organisations mobilised crisis plans or conjured something ad-hoc to deal with the changes. In a PWC survey conducted in April, 77% of CFOs are looking at cost containment measures, and 65% are thinking of deferring or cancelling investments – digital transformation included.
With lockdown restrictions lifting in cities and countries around the world, businesses are bracing themselves for what happens next. The results of surveys and research have shown that there is no one size fits all approach, with attitudes varying quite significantly in terms of the level of comfort of consumers returning to stores. A return to pre-COVID behaviours is unlikely, at least in the short term, but how can brands prepare for the next phase of this global crisis?
With one of Australia’s most iconic landscapes as a backdrop, the sight of thousands of beach-goers enjoying the Bondi surf in late-March represented a turning point in how Australians appraised the severity of pandemic life. A month on, the tentative re-opening of the beach is a testament to the actions that followed that weekend.
If there’s one word to describe 2020 so far, it’s “unprecedented.”
In this week’s webinar Nathan Lawson, Senior Insights Manager delves into trends from the pharma and beauty retail sector, while Alex Wright gives an update on the state of consumer confidence from an ongoing survey we’re running in the UK.
As part of ‘The changing behaviour series’ we’ve been observing the shifts in behaviour patterns for this category and saw strong double digit decline for three successive weeks, beginning on 16th March before a slight recovery and stabilization in early April.
We started ‘The changing behaviour series’ to help brands and agencies understand how COVID-19 was impacting consumer behaviour. Most of us are experiencing some form of sheltering at home, many people are experiencing reduced working hours or layoffs and how we consume goods and services has fundamentally changed over the past couple of months. And we don’t know how or when this will all end.
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653