Adding simplicity into media planning
Now available in New Zealand, Audience Explorer combines location insights with other privacy-friendly data to simplify audience planning and buying.
From Marketech APAC: Blis launches Audience Explorer in New Zealand
The privacy-first location-powered programmatic advertising partner Blis has announced the launch of its new product suite, Audience Explorer, into New Zealand, enabling brands and agencies to target their customers to drive key outcomes in the post-cookie world.
From M.A.D. Daily: Blis is launching its programmatic offering, Audience Explorer, in New Zealand
First launched in Australia, new product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done.
Blis launches Audience Explorer in New Zealand
First launched in Australia, new product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done
From Emerce: Not to change the Topic, but…
Important analysis and tips from Lucas Noordhoorn about Google’s decision to replace FLoC with Topics.
69% of US consumers are making fewer impulse purchases than before the pandemic
Supply chain shortages and the impact of the pandemic on businesses are also driving new consumer behaviors.
From Engage: The next hot Topic…Or is it?
A few things to keep in mind before you pin your hopes on Google’s Topics according to Pietro Ronchetti
From MMA APAC: The power of location data to find your audience
The Indian market is one of the fastest growing, emerging ad markets. So, how can location data help us re-imagine advertising to build an effective and consumer-centric industry?
From Emerce: What will influence the media planning cycle in 2022 series
From new challenges in building audiences to measuring campaign success, we’ll reveal what will influence the path of a typical planning cycle in 2022.