Recovery

Confidence in the time of COVID-19

Financial uncertainty and interruptions to our daily lives are likely to continue for some time. For advertisers, accurate data and meaningful insights into consumer behaviour will be invaluable for identifying and adapting to new opportunities as they arise.

The changing behaviour series: webinar – The incremental lifting of lockdown in the UK

From a distance the signs are indicating that this will look like a rapid recovery for the UK economy, with Andy Haldane, Economist at the Bank of England saying, “The recovery in the UK is coming ‘sooner and faster’ than expected, leaving us optimistic for a V-shaped bounceback”. However, while we’re in the thick of it, expect a series of interruptions and false starts until the risk of additional spikes and waves of COVID-19 reduces and further lockdowns become more remote.

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