Amy Fox | Blis - Part 12

Article

The changing behaviour series: settle in for a pint

On 4th July bars, hotels and restaurants across England opened their doors to customers after three months of lockdown. The UK hospitality sector is one of the UK’s largest employers with 3.2 million workers in the sector in 2018 and since lockdown began job cuts and closures in the sector have regularly made the headlines.

‘Super Saturday’, as it was affectionately known, saw people queuing up to sit in their favourite pub to enjoy socially distanced drinks. To assess the levels of confidence in returning to places of leisure and entertainment, our team at Blis analysed patterns of consumer behaviour and compared them with patterns from the week of 24th February – 1st March.

Article

The changing behaviour series: life after lockdown

To understand how consumers were feeling about life after lockdown we ran a six question survey and measured footfall from 100,000s of locations across Australia over the first half of the year. In analysing the data we identified that caution is pervading in most areas but recovery is happening at different speeds.

Events

Webinar: The road to recovery – Singapore

Wed, July 22, 2020 16:30-17:30 SGT 135.00 for members 195.00 for non-members Singapore The road

Article

The changing behaviour series: making for malls in UAE

Summer season in the UAE usually sees more people spending time indoors due to the intense heat. Following Ramadan the shopping malls across the emirates are normally thronged with people looking for deals in the Summer Sales that take place across the country.

Media Coverage

Acquisition International announce the winners of the 2020 Business Excellence Awards

Blis is awarded Most Innovative Consumer Data Analysis Company 2020 in Acquisition International Business Excellence Awards.

Article

The changing behaviour series: webinar – Life after lockdown

With lockdown restrictions lifting in cities and countries around the world, businesses are bracing themselves for what happens next. The results of surveys and research have shown that there is no one size fits all approach, with attitudes varying quite significantly in terms of the level of comfort of consumers returning to stores. A return to pre-COVID behaviours is unlikely, at least in the short term, but how can brands prepare for the next phase of this global crisis?

Case Study (old - don't use)

McDonald’s case study Saudi Arabia Jeddah

Watch our video case study about how McDonald’s used Blis’ Activation products: Location and Audience targeting, to drive awareness and generate foot traffic into their restaurants and win Bronze at the MMA SMARTIES awards 2019 for Best use of location based services or targeting. The campaign used location targeting based on real-world intelligence about McDonald’s customer base and competitor set.

Article

The changing behaviour series: how Australia’s post-Bondi response is slowing the spread of COVID-19

With one of Australia’s most iconic landscapes as a backdrop, the sight of thousands of beach-goers enjoying the Bondi surf in late-March represented a turning point in how Australians appraised the severity of pandemic life. A month on, the tentative re-opening of the beach is a testament to the actions that followed that weekend.

Article

The changing behaviour series: webinar – Consumer confidence and Pharma and beauty trends

In this week’s webinar Nathan Lawson, Senior Insights Manager delves into trends from the pharma and beauty retail sector, while Alex Wright gives an update on the state of consumer confidence from an ongoing survey we’re running in the UK.