Blis

Article

Innovate or fail: How digital adoption is the key to survival in a crisis

COVID-19 has brought chaos everywhere it goes. And it’s also brought change, both negative and positive. In a recent webinar with Appetite Creative Solutions we looked at how more change took place in 10 weeks than was predicted to take place in 10 years.

Article

The next normal: using foot traffic and sales data to map the ‘Road to recovery’

As U.S. states have now reopened in some capacity, there are several signs that consumers are cautiously re-entering the market with safety measures in place. Those early indicators include:

Media Coverage

Column – A Resource Guide Into The Current State Of Adtech

If you are fortunate enough to still be working, chances are you are busier than ever, if you have lost your job or been furloughed you will be doing everything you can to possibly find another position.

Media Coverage

Another day, another article about the end of physical retail… Let’s examine the facts

In less than four months, the COVID-19 pandemic has turned Australia’s supply chain and business processes upside down.

Media Coverage

Grocery foot traffic returning to normal in Italy, Australia and the UAE

Consumer foot traffic to grocery shops is returning to normal levels in some markets after the novel coronavirus (COVID-19) outbreak, according to the latest anonymised device tracking from location analytics platform Blis.

Article

The one playbook you need to rescue your brand post-COVID-19

Times have changed, but most habits won’t. Find out why historical location data can tell us most of what brands need to know about future consumer behaviour.

Media Coverage

The Changing Behaviour Series: Shopping In The UAE

Summer season in the UAE usually sees more people spending time indoors due to the intense heat. Following Ramadan the shopping malls across the emirates are normally thronged with people looking for deals in the Summer Sales that take place across the country.

Article

Five ways historical targeting can help predict future behaviors: Part 5 – expanding target audiences

The COVID-19 crisis has disrupted the way we live, work and play. It’s also impacted national economies of countries around the world and in turn the personal finances of individuals. Decision making has changed and household budgets are tighter. In the UK alone 40% of the working population is currently furloughed or unemployed.

Article

Five ways historical targeting can help predict future behaviors: Part 4 – spontaneity

Much of our current movement must be planned and timed specifically. Public transportation is operating with reduced capacity and social distancing measures in most places. Public spaces and leisure areas face similar precautions, limiting the amount of potential for serendipitous encounters. Less meet-ups with friends to grab a coffee and a bite to eat and less opportunities for well-dressed windows to entice us to purchase.