Discover the power of Audience Explorer!
Discover the power of Audience Explorer! If you haven’t had a chance to experience Audience
Demo is dead – long live behavioural panel discussion
Blis recently hosted a panel as part of Mindshare Huddle 2021 discussing the limits of
Blis consumer confidence pulse: cautious optimism sets the tone
Blis consumer confidence pulse: cautious optimism sets the tone for Q2 2021
The changing behaviour series: two steps forward, one step back
In this post from ‘The changing behaviour series’ we take a brief look at non-essential retail across three European markets: Italy, The Netherlands and UK to help identify the patterns of behaviour through multiple lockdowns.
The changing behaviour series: Dutch auto market revving up
Six months on from the first coronavirus case in the country, safety measures, social distancing and working from home still pervade. Throughout the period car dealerships across the country remained open and in this post from The changing behaviour series we examine the patterns of behaviour of Dutch consumers visiting auto dealerships across the country.
The changing behaviour series: eating out to help out
In this post from The changing behaviour series we look at foot traffic to national quick service restaurant chains (QSRs) and pubs across the UK over the course of August to understand the impact of the government’s introduction of the Eat Out To Help Out Scheme (EOTHO). This scheme enabled diners to receive 50% off their bill on food and non alcoholic drinks consumed on site up to a maximum discount of £10 per person.
Diversity: through our eyes
Blis recently hosted “Diversity: through our eyes”, the first of our virtual panels focused on the topic of diversity within the media industry. The conversation focused on their experiences of being Black in the media/marketing industry, how they got to the positions they currently hold, and the challenges they faced along the way.
Confidence vs caution: from fashion to finance, behaviours are changing
This blog post is a collaboration between market research firm, GlobalWebIndex (GWI) and location advertising and analytics company, Blis, and it reveals the answers to these questions by comparing what people say (in consumer research) vs what they do (in the real world).
Five ways historical targeting can help predict future behaviors: Part 5 – expanding target audiences
The COVID-19 crisis has disrupted the way we live, work and play. It’s also impacted national economies of countries around the world and in turn the personal finances of individuals. Decision making has changed and household budgets are tighter. In the UK alone 40% of the working population is currently furloughed or unemployed.