Kelly Jacobson Collins joined other women in the industry to answer some questions from IAB UK about what’s being done to break the bias.
From IAB UK: IWD 2022,What’s being done to break the bias? Read More »
The privacy-first location-powered programmatic advertising partner Blis has announced the launch of its new product suite, Audience Explorer, into New Zealand, enabling brands and agencies to target their customers to drive key outcomes in the post-cookie world.
From Marketech APAC: Blis launches Audience Explorer in New Zealand Read More »
First launched in Australia, new product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done.
Important analysis and tips from Lucas Noordhoorn about Google’s decision to replace FLoC with Topics.
From Emerce: Not to change the Topic, but… Read More »
A few things to keep in mind before you pin your hopes on Google’s Topics according to Pietro Ronchetti
From Engage: The next hot Topic…Or is it? Read More »
The Indian market is one of the fastest growing, emerging ad markets. So, how can location data help us re-imagine advertising to build an effective and consumer-centric industry?
From MMA APAC: The power of location data to find your audience Read More »
From new challenges in building audiences to measuring campaign success, we’ll reveal what will influence the path of a typical planning cycle in 2022.
From Emerce: What will influence the media planning cycle in 2022 series Read More »
Despite privacy becoming a crucial part of the business, 50% of media planners in Australia are still not seeing privacy-first solutions as a priority.
Just when things started to feel less overwhelming, Google announced another change: It’s replacing FLoC with Topics. Brands and agencies – here we go again.
