Media Coverage | Blis

From Emerce: What will influence the media planning cycle in 2022 series

From new challenges in building audiences to measuring campaign success, we’ll reveal what will influence the path of a typical planning cycle in 2022.

From Emerce: What will influence the media planning cycle in 2022 series Read More »

From Marketech APAC: Privacy-first solutions not a priority for half of media planners in Australia

Despite privacy becoming a crucial part of the business, 50% of media planners in Australia are still not seeing privacy-first solutions as a priority.

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From AdExchanger: Not to change the Topic, but a cookieless future is about more than just what Google does

Just when things started to feel less overwhelming, Google announced another change: It’s replacing FLoC with Topics. Brands and agencies – here we go again.

From AdExchanger: Not to change the Topic, but a cookieless future is about more than just what Google does Read More »

From ExchangeWire: In-app spending is expected to account for 51% of total media spending by 2026

Media planners are preparing to increase in-app advertising budgets by 15% in the next five years – expected to account for 51% of total media spending by 2026.

From ExchangeWire: In-app spending is expected to account for 51% of total media spending by 2026 Read More »

From Martech Series: US media planners are leading the way to find the best privacy-first solutions

The study reveals that most (56%) US media planners are seeing privacy-first solutions as a key priority during 2022. In fact, US planners are the only group in the survey treating privacy-first as seriously as they should. In the UK for example, just 40% of UK media planners are seeing privacy-first solutions as a key priority this year.

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From Mediatel: In-house media planners to ‘spend less’ on connected TV than agencies

Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.

From Mediatel: In-house media planners to ‘spend less’ on connected TV than agencies Read More »

From The Drum: Privacy-first solutions are still not a priority for 60% of UK media planners in 2022

Over a quarter of media planners cited privacy-first solutions as one of their biggest challenge, but 60% of them don’t see it as a priority for 2022.

From The Drum: Privacy-first solutions are still not a priority for 60% of UK media planners in 2022 Read More »

From Engage: Expanded role for Arianna Castoldi and hire of Livia Baldassari as Sales Manager for Italy

Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the appointment of Arianna Castoldi as Head of Sales and the hire of Livia Baldassari as Sales Manager for Italy.

From Engage: Expanded role for Arianna Castoldi and hire of Livia Baldassari as Sales Manager for Italy Read More »

Blis launches Audience Explorer in Italy – From Engage

Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the launch of its new product suite into Italy, enabling Italian brands and agencies to target their customers in the post-cookie world and drive key outcomes.

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