From Engage: The next hot Topic…Or is it?
A few things to keep in mind before you pin your hopes on Google’s Topics according to Pietro Ronchetti
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Media Coverage
From MMA APAC: The power of location data to find your audience
The Indian market is one of the fastest growing, emerging ad markets. So, how can location data help us re-imagine advertising to build an effective and consumer-centric industry?
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From Emerce: What will influence the media planning cycle in 2022 series
From new challenges in building audiences to measuring campaign success, we’ll reveal what will influence the path of a typical planning cycle in 2022.
From Emerce: What will influence the media planning cycle in 2022 series Read More »
From Marketech APAC: Privacy-first solutions not a priority for half of media planners in Australia
Despite privacy becoming a crucial part of the business, 50% of media planners in Australia are still not seeing privacy-first solutions as a priority.
From AdExchanger: Not to change the Topic, but a cookieless future is about more than just what Google does
Just when things started to feel less overwhelming, Google announced another change: It’s replacing FLoC with Topics. Brands and agencies – here we go again.
From ExchangeWire: In-app spending is expected to account for 51% of total media spending by 2026
Media planners are preparing to increase in-app advertising budgets by 15% in the next five years – expected to account for 51% of total media spending by 2026.
From Martech Series: US media planners are leading the way to find the best privacy-first solutions
The study reveals that most (56%) US media planners are seeing privacy-first solutions as a key priority during 2022. In fact, US planners are the only group in the survey treating privacy-first as seriously as they should. In the UK for example, just 40% of UK media planners are seeing privacy-first solutions as a key priority this year.
From Mediatel: In-house media planners to ‘spend less’ on connected TV than agencies
Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.
From Mediatel: In-house media planners to ‘spend less’ on connected TV than agencies Read More »
From The Drum: Privacy-first solutions are still not a priority for 60% of UK media planners in 2022
Over a quarter of media planners cited privacy-first solutions as one of their biggest challenge, but 60% of them don’t see it as a priority for 2022.