Blis joins this year’s Digiday Technology Awards nominees – From Digiday
We are thrilled to have been shortlisted for Best Location Data Platform
Who runs the world now? – From City A.M
When Facebook is down, Twitter is king. That was proved out last evening. Facebook blamed the outage on an internal technical issue with no evidence that user data was compromised. And while that is good news, consumers and brands alike had to pay the price of having one tech giant as the sole owner of – almost – all the biggest social networks. But this time, Twitter had the last laugh.
Who’s #1 now, Facebook? – From Emerce
The major Facebook outage made clear that companies and brands do not benefit from this over-reliance on a small handful of large players.
The cookieless era is still coming: it’s time to re-evaluate your strategies – From Emerce
The end of third-party cookies has been postponed by Google, but the end is in sight. It’s time to start thinking about alliances and collaborations.
From The Drum: With vaccinations on the rise British retail is bouncing back
With more than half the British population having now received both doses of the Covid vaccine, consumer confidence appears to be at its highest levels since the start of the pandemic and it has enabled even more consumers to return to physical retail. As of the end of May ‘21 Blis has observed that the number of visitors to high street retailers in the UK is at 95% of our pre-Covid benchmark and this is the highest level seen for the last 15 months.
From The Drum: The future of measurement: why it’s time for CMOs to kick the cookie habit
Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so.
From IT Pro Portal: What’s the solution for marketers in the privacy-first world?
As we move towards a world where ad targeting is based on less available personal data and device identifiers, brand marketers and agencies are being forced to find new ways to reach consumers and achieve key business outcomes through personalized and high-performing digital advertising.
From The Drum: It’s now an Apple ATT world. How can you reach consumers?
Apple’s iOS 14.5 and landed three weeks ago now, and with it they’ve introduced the App Tracking Transparency (ATT) framework, which is transforming the digital advertising landscape on iOS devices as we know it. We also still have the ‘death of the third-party cookie’ on Google Chrome to look forward to.
From Performace Marketing World: How do iOS 14.5 opt-in rates compare globally?
Apple’s new App Tracking Transparency (ATT) framework means consumers now have to explicitly opt-in to having their app data tracked, but what does the response rate look like in different countries globally?