Covid-19 | Blis

The changing behaviour series: settle in for a pint

On 4th July bars, hotels and restaurants across England opened their doors to customers after three months of lockdown. The UK hospitality sector is one of the UK’s largest employers with 3.2 million workers in the sector in 2018 and since lockdown began job cuts and closures in the sector have regularly made the headlines.

‘Super Saturday’, as it was affectionately known, saw people queuing up to sit in their favourite pub to enjoy socially distanced drinks. To assess the levels of confidence in returning to places of leisure and entertainment, our team at Blis analysed patterns of consumer behaviour and compared them with patterns from the week of 24th February – 1st March.

The changing behaviour series: life after lockdown

To understand how consumers were feeling about life after lockdown we ran a six question survey and measured footfall from 100,000s of locations across Australia over the first half of the year. In analysing the data we identified that caution is pervading in most areas but recovery is happening at different speeds.

Confidence vs caution: from fashion to finance, behaviours are changing

This blog post is a collaboration between market research firm, GlobalWebIndex (GWI) and location advertising and analytics company, Blis, and it reveals the answers to these questions by comparing what people say (in consumer research) vs what they do (in the real world).

Confidence in the time of COVID-19

Financial uncertainty and interruptions to our daily lives are likely to continue for some time. For advertisers, accurate data and meaningful insights into consumer behaviour will be invaluable for identifying and adapting to new opportunities as they arise.

The changing behaviour series: webinar – The incremental lifting of lockdown in the UK

From a distance the signs are indicating that this will look like a rapid recovery for the UK economy, with Andy Haldane, Economist at the Bank of England saying, “The recovery in the UK is coming ‘sooner and faster’ than expected, leaving us optimistic for a V-shaped bounceback”. However, while we’re in the thick of it, expect a series of interruptions and false starts until the risk of additional spikes and waves of COVID-19 reduces and further lockdowns become more remote.

The changing behaviour series: reopening the UK and kickstarting the economy

For more than 100 days the UK has been under various states of lockdown. Over the last number of weeks those lockdowns have eased significantly, with non-essential retail opening mid-June and pubs and hospitality this past weekend.

The changing behaviour series: what’s normal got to do with it?

With so many uncertainties, the question to ask isn’t what will change in three- to six- months’ time but what won’t change. What are the inherent human truths that underpin behaviour and decision-making?

Innovate or fail: How digital adoption is the key to survival in a crisis

COVID-19 has brought chaos everywhere it goes. And it’s also brought change, both negative and positive. In a recent webinar with Appetite Creative Solutions we looked at how more change took place in 10 weeks than was predicted to take place in 10 years.

The next normal: using foot traffic and sales data to map the ‘Road to recovery’

As U.S. states have now reopened in some capacity, there are several signs that consumers are cautiously re-entering the market with safety measures in place. Those early indicators include: