Diversity & inclusion
From Digiday: The next-generation of retail marketing is about quality reach
In this piece, Gil Larsen, our MD in the US, shares his thoughts on the next generation of retail marketing.
Diversity & inclusion
Featured in Campaign: Blis is amongst IPA’s best media owners to work with
Blis ranks 4th, scoring 88.9% overall in the survey and leading ‘successful communication of direct contact with clients’.
Diversity & inclusion
From AdNews: Agencies mix it up with cocktails
The inter-agency mixology competition returns November 17.
Consumer behavior
IMAA Digital Deep Dive
Wed, Oct 19, 2022 IMAA Digital Deep Dive Blis is exhibiting at the IMAA Digital
Diversity & inclusion
Featured in The Drum: How to improve the experience and representation of Black talent in advertising
Kelly Jacobson Collins, our privacy compliance director, on how we can ensure that the conversations and ideas sparked during Black History Month (BHM) maintain momentum.
Consumer behavior
From AdExchanger: Advertisers are missing key audiences – even before third-party cookies disappear
The ad tech industry has been discussing a cookieless future for the past few years. But advertisers and agencies are slow to realize that audiences have long been flying under their radar.
Media Coverage
From Travel Weekly: Learn how to appeal to a new age of travellers with this handy e-guide
After two long years, travellers are once again beginning to adventure across the globe.
Media Coverage
From Emerce: The trouble is you think you have time
In this piece, Lucas talks about a few things marketers need to bear in mind to find the right privacy-first partners and make their life much easier – and campaigns more effective – in the long run.