Article
What is historic location-based targeting and how can it help?
In this video, Alex Wright, Global Insights Director, explains what exactly historic targeting is, why planners use it and how it can help make campaigns more effective.
Article
Demystifying real-time bidding and location-powered advertising
In this video we break down just how real-time bidding (RTB) works and how location-powered advertising helps advertisers connect with their audiences with relevant advertising at precisely the right moment.
Press Release
Blis continues to drive Engineering investment in 2021
Blis, the trusted leader in location-powered advertising and analytics, has announced a number of new appointments to bolster the company’s engineering team.
Media Coverage
From Brand News: Heinz increases sales by 3.8% with a drive to store campaign created with Blis
First food customer in Italy to have adopted the new Habits to Home product from Blis, a company specializing in location powered advertising and analytics, Heinz achieved significant results through the ‘As you like eat’ campaign: a 44% increase in in-store traffic and sales up 3.8%.
Press Release
Heinz Italy achieves 3.8% sales uplift by using Blis’ location powered targeting to drive foot traffic into stores
Blis, a trusted location-powered advertising and analytics partner has announced that global food brand, Heinz is the first brand in Italy to adopt the use of its new Habits to Home Targeting product.
Media Coverage
Business Insider: Companies are scrambling to prepare for Apple’s upcoming app privacy changes. Here’s what we know so far.
Apple threw a wrench into the mobile-app ad industry in June when it announced a major privacy update that will require app developers to get permission from iPhone users to track them, and the rumor swirling is that Apple — after postponing the launch date in September — is preparing for a March rollout, multiple sources told Business Insider.
Article
Time to rise: in conversation with ‘In Our Black Opinion’
In honour of Black History Month, the Rise team, Blis’ diversity committee, joined a conversation that focused on what it means to be Black in the TV/marketing industry and being a Black woman.
Media Coverage
ArabAd: JGroup and Blis partner to strengthen location-based digital advertising in the MENA region
JGroup, a regional group of companies, today announced a strategic partnership with Blis, a company specialised in location-powered advertising and analytics.
Press Release
JGroup and Blis partner to strengthen location-based digital advertising in the Middle East and North Africa region
JGroup, a Lebanon-based holding company with a vast portfolio of subsidiaries and investments across the Middle East, Europe, Asia and United States, today announced a strategic partnership with Blis, the trusted leader in location-powered advertising and analytics.