Media Coverage
Digiday: Stricter than the ad tech industry expected
Digiday’s Lara O’ Reilly spoke to ad tech execs, including Blis CTO, Aaron McKee, about Apple’s latest clarifications on the upcoming privacy changes.
Brand News: Arianna Castoldi joins the Blis team in Italy with the office of agency group head
Blis has expanded its senior staff in Italy. Arianna Castoldi joins the Milan office as Agency Group Head where she will lead the northern Italian Sales team and manage relationships with both brand direct clients and media agencies.
Media Coverage
Blis continues growth in Italy with new hire
As a result of the increased demand for trusted location partners, Blis, the leader in location-powered advertising and analytics has expanded its senior staff in Italy. Arianna Castoldi joins the Milan office as Agency Group Head where she will lead the northern Italian Sales team and manage relationships with both brand direct clients and media agencies.
Article
The changing behavior series: understanding lifestyle through location
In this post from ‘The changing behavior series’ we take a look at Generation Z to get a better sense of their patterns of behavior and where they spend their time.
Media Coverage
Kraft Heinz and Publicis Commerce achieve media first in the Netherlands
Kraft Heinz is the first company in the Netherlands to deploy the new Habits to Home Targeting product from Blis, the location-driven advertising and analytics partner.
Press Release
Kraft Heinz and Publicis Commerce achieve media first in The Netherlands with Blis’ new Habits to Home Targeting
Kraft Heinz is the first company in the Netherlands to deploy the new Habits to Home Targeting product from Blis, the location-driven advertising and analytics partner. The activation resulted in approximately 1,000 incremental supermarket visits over two weeks and an uplift of 77.19%, more than double the FMCG benchmark.
Media Coverage
MobileMarketing Magazine: O2 links up with Blis on behavioural targeting product
O2 has teamed up with Blis, a location-powered advertising company, to help advertisers to utilise the O2 network to reach specific audiences.
Press Release
Blis partners with O2 to bring new behavioural targeting product to the UK
Blis, the trusted leader in location-powered advertising and analytics, has today announced an exclusive partnership with O2 that will give clients exceptional accuracy and scale when advertising online. The proposition, Telco-powered Targeting – together with O2, will use aggregated and anonymised customer behaviour data to match websites with audience segments.
Media Coverage
IRI: Foot Traffic on the Road to Recovery
Holly Carlson, IRI’s Media Center of Excellence and Diane Perlman, chief marketing officer of Blis, describe the connection between consumer sentiment and their actual behavior, and how brands are connecting with shoppers wherever they are.