Earlier this week we looked at gaming apps and the rise in activity at distinct points throughout the day. As part of ‘The changing behaviour series’ we’re taking a deeper look at what other apps are performing well in the app ecosystem and how brands can use consumer behaviour to inform their strategy.
Lockdowns have been imposed in most major cities around the world. Personal movement across these cities has disappeared virtually overnight, with transport app Citymapper reporting as much as a 96% reduction in travel over the past number of weeks. And gaming and news apps are having their moment, in terms of content consumption and engagement. This restricted movement has led to an uptick in app usage of 70.1% in the UK, 15% in the US and 23% in Australia, according to Blis data.
Performance marketers have reported a high volume of volatility, which is expected to continue as the crisis deepens. Twitter’s announcement last night serves as an early warning that digital marketing is not immune to the impact of the coronavirus crisis.
Here at Blis, we’re seeing all sorts of interesting trends as mobile usage is rising exponentially and people who have more dwell time at home are engaging more. We also have a birds eye view of what’s happening on the streets in retail, QSR and other sectors. We’re analysing all of this rich data as quickly as we can, so read on for ‘The changing behaviour series’ with the trends and observations as we see them in the coming days and weeks.
We are living in unprecedented times, that goes without saying. Everyone is impacted, lives are changing, travel is restricted, gyms, restaurants and stores are closing – consumer behaviours are shifting rapidly. Daily life as we know it is different…for now.
International Women’s Day is a day to reflect on women past and present who have
The UAE is a leading tourist destination, with visitors flocking to indulge in a slice
Using location data helps advertisers target specific audiences for advertising, but now this data is being utilised by universities for recruiting purposes. Writing exclusively for ExchangeWire, Nate John-Grose, sales manager, Blis, talks about how universities are finding new ways to recruit top talent by analysing location data and using advanced targeting capabilities to connect with a whole new audience.
NBCUniversal 3900 Lankershim Blvd Gate 3, Universal Studios Studio City, CA 91604 Thu, February 13,
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653