Media Coverage
From ExchangeWire: Blis launches new e-guide & interactive calculator
The new interactive e-guide was launched to help marketers understand the real impact of ID-reliant solutions on addressable audiences.
Media Coverage
From Engage: Blis continues growth in Italy with the hire of Plinio Macella, new Agency Group Head in Milan
Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the appointment of Plinio Macella in the role of Agency Group Head Milan.
Consumer behavior
From Street Fight: How brands can better serve increasingly elastic customers
Two years into the pandemic, a slightly more fiscally cautious consumer has emerged. However, overall (and somewhat surprisingly), consumers’ preferences and habits are more similar to what we were used to seeing pre-pandemic.
Article
Let’s talk about…how body language can shape who you are
We invited everyone in the business to join our conversation to encourage women to raise their voices and help men be better allies.
Diversity & inclusion
From IAB UK: IWD 2022,What’s being done to break the bias?
Kelly Jacobson Collins joined other women in the industry to answer some questions from IAB UK about what’s being done to break the bias.
Consumer behavior
From Marketech APAC: Blis launches Audience Explorer in New Zealand
The privacy-first location-powered programmatic advertising partner Blis has announced the launch of its new product suite, Audience Explorer, into New Zealand, enabling brands and agencies to target their customers to drive key outcomes in the post-cookie world.
Consumer behavior
From M.A.D. Daily: Blis is launching its programmatic offering, Audience Explorer, in New Zealand
First launched in Australia, new product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done.
Consumer behavior
From Emerce: Not to change the Topic, but…
Important analysis and tips from Lucas Noordhoorn about Google’s decision to replace FLoC with Topics.
Consumer behavior
From Engage: The next hot Topic…Or is it?
A few things to keep in mind before you pin your hopes on Google’s Topics according to Pietro Ronchetti