From AdNews: Agencies mix it up with cocktails
The inter-agency mixology competition returns November 17.
Featured in The Drum: How to improve the experience and representation of Black talent in advertising
Kelly Jacobson Collins, our privacy compliance director, on how we can ensure that the conversations and ideas sparked during Black History Month (BHM) maintain momentum.
From AdExchanger: Advertisers are missing key audiences – even before third-party cookies disappear
The ad tech industry has been discussing a cookieless future for the past few years. But advertisers and agencies are slow to realize that audiences have long been flying under their radar.
From Travel Weekly: Learn how to appeal to a new age of travellers with this handy e-guide
After two long years, travellers are once again beginning to adventure across the globe.
From Emerce: The trouble is you think you have time
In this piece, Lucas talks about a few things marketers need to bear in mind to find the right privacy-first partners and make their life much easier – and campaigns more effective – in the long run.
From AdNews: We are living in the ID-less present
The ID-less future is already here and Emma-Jayne talks about how marketers can find the audience they are currently missing and get them back on the plan.
From B&T: Your audiences are fading away! Today, not tomorrow
In this guest post, Blis CMO Diane Perlman, says digital mobile audiences in Australia have gone missing and it’s time brands and their agencies rediscovered them
From Martech series: Almost 50% of digital audiences are being missed
Blis launches new e-guide and interactive calculator, revealing that almost 50% of digital audiences are being missed.
From Emerce: Blis lanceert nieuwe e-guide en interactieve calculator
Blis, het op doelgroepen gerichte platform dat niet afhankelijk is van persoonlijke gegevens, kondigde vandaag de lancering aan van de nieuwe e-guide, getiteld ‘Missing something? Finding the audiences no one is talking about…yet’.
From Marketech APAC: Blis launches e-guide and interactive calculator for marketers to embrace privacy-first reality
To enable marketers to uncover the people behind these percentages, Blis launched its new interactive calculator showing which lifestyle audiences are being impacted the most.