Defining Success for Mobile Shopper Marketing
As part of our recent partnership with Supplier Community, Blis is launching a six-part video
Optimizing customer experience: Tips to reach customers
In 2019, consumers expect their favorite retailers to offer predictable, convenient, and enjoyable shopping experiences
Engaging The Right Audience At The Right Time
As part of our recent partnership with Supplier Community, Blis is launching a six-part video
The value of premium location and audience data segments in the programmatic era
We know that programmatic is on the rise with it being predicted that two-thirds of
With ad effectiveness, prioritize data quality
Marketers have a tougher job than ever trying to reach on-the-go consumers with “the right
The Importance of Shopper Marketing Data Transparency
As part of our recent partnership with Supplier Community, Blis is launching a six-part video
Foot Traffic and Mobile Shopper Marketing Success
As part of our recent partnership with Supplier Community, Blis is launching a six-part video
Chinese New Year: Technology and Travel Trends
In our last post, we explored the cultural significance of the CNY (Chinese New Year) across our offices in Asia. Some of the more interesting topics around this period are the observable trends that signify the modernisation of these centuries-old traditions, as well as the implications of technology on the related verticals of travel and e-commerce
Demographics are only one aspect of mobile marketing
As part of our recent partnership with Supplier Community, Blis is launching a six-part video