From Mi3: Advertisers reliant on IDs ‘missing half their audiences’
Programmatic firm Blis has released a study that shows mobile marketers are missing out on as much as 46 per cent of addressable audiences in Australia.
From B&T: Blis launches new e-guide
Blis, the audience-first platform that doesn’t rely on personal data, announced the launch of its new e-guide, titled ‘Missing something? Finding the audiences no one is talking about…yet’.
From ExchangeWire: Blis launches new e-guide & interactive calculator
The new interactive e-guide was launched to help marketers understand the real impact of ID-reliant solutions on addressable audiences.
From Engage: Blis continues growth in Italy with the hire of Plinio Macella, new Agency Group Head in Milan
Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the appointment of Plinio Macella in the role of Agency Group Head Milan.
From Street Fight: How brands can better serve increasingly elastic customers
Two years into the pandemic, a slightly more fiscally cautious consumer has emerged. However, overall (and somewhat surprisingly), consumers’ preferences and habits are more similar to what we were used to seeing pre-pandemic.
From IAB UK: IWD 2022,What’s being done to break the bias?
Kelly Jacobson Collins joined other women in the industry to answer some questions from IAB UK about what’s being done to break the bias.
From Marketech APAC: Blis launches Audience Explorer in New Zealand
The privacy-first location-powered programmatic advertising partner Blis has announced the launch of its new product suite, Audience Explorer, into New Zealand, enabling brands and agencies to target their customers to drive key outcomes in the post-cookie world.
From M.A.D. Daily: Blis is launching its programmatic offering, Audience Explorer, in New Zealand
First launched in Australia, new product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done.
From Emerce: Not to change the Topic, but…
Important analysis and tips from Lucas Noordhoorn about Google’s decision to replace FLoC with Topics.