Marketing

Blis announces investment in the UK outside of London

Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces its expansion outside of London with the appointment of Sadie Teasdale as Group Head in the region, reporting into Glenn Davis, Sales Director, UK & International. In order to best serve clients, Blis will expand its commercial operation and take office space in Manchester to deliver the local support required to fulfil the increasing demand for location-powered advertising.

3 trends luxury brands need to adopt to boost foot traffic this holiday season – From Total Retail

This year, despite the pandemic, the U.S. saw strong growth across luxury retail brands. Kering, owner of Gucci and Yves Saint Laurent, saw a 46 percent increase in Q1 sales, with online activity contributing significantly.

A name change won’t cause a revolution unless we ask for one – From Emerce

Facebook announced their name change: Meta. The announcement happened right after their earnings call. Facebook’s earnings confirmed what investors were most afraid of: impacts on revenue due to reach and measurement issues, a result of Apple’s changes earlier in the year. Facebook reported a lower than expected revenue estimation for Q4, a clear example of the urgency needed for companies to adopt a truly privacy-first approach to data and measurement right now.

What can we do when the tech giants let us all down? – From AdExchanger

Snapchat disappointed us all last week and Facebook did the same on Monday.

The social media giants keep making the headlines as they struggle to take privacy changes as seriously as they should.

The importance of humanising corporate content – From Creativebrief

For marketers across the industry hitting the right tone in the wake of the pandemic was a significant challenge. As we emerge from the fog of the pandemic B2B brands are reappraising the role of corporate content.

Why advertisers need to look beyond Facebook and Instagram – From Campaign

Innovative brands are finding ways to go directly to their audiences without over-relying on Big Tech.

What to expect from consumers coming out of lockdown – From B&T

As NSW emerges from its 100+ day lockdown, ad tech company Blis has provided some insight on how businesses can expect customers to behave as they enjoy their newfound freedom.

Uninterrupted relationships with customers will heal the high street this holiday season – From The Drum

There are good reasons to feel optimistic about the outlook for brick and mortar retailers during this upcoming holiday season.

Privacy-first marketing isn’t always easy, but it’s 100% worth the fight – From AdExchanger

The digital advertising industry is locked in the fight of its life right now. Find out the three rounds brands will need to win during the battle for privacy-first marketing.

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