As part of ‘The changing behaviour series’ we’ve been observing the shifts in behaviour patterns for this category and saw strong double digit decline for three successive weeks, beginning on 16th March before a slight recovery and stabilization in early April.
We started ‘The changing behaviour series’ to help brands and agencies understand how COVID-19 was impacting consumer behaviour. Most of us are experiencing some form of sheltering at home, many people are experiencing reduced working hours or layoffs and how we consume goods and services has fundamentally changed over the past couple of months. And we don’t know how or when this will all end.
In this episode of Blis’ ‘The changing behaviour series’, Nate John-Grose, RVP, West at Blis speaks with Jameson Valone, AVP of Marketing at Macerich to understand what he’s observing in the market in light of the COVID-19 crisis.
Looking back to a time before COVID-19 was the biggest topic of conversation in the UK, there was Brexit. The all consuming national debate divided the nation and the implications affected every element of British society.
Over the past month, we’ve seen Americans drastically change their lifestyles to adapt to voluntary social distancing and stay-at-home government mandates.
And suddenly everything changed. From the way we work (Weekday CBD foot traffic across major Australian cities was down -62% in March vs Jan 2020), where we spend our time (activity in mid-suburban areas went up 23% on average) to the way we travel and move (public transport use is down over 70%) has significantly shifted since COVID-19 escalated in Australia
A nation famed for warm greetings, a culture of dining in groups and world-class artisanal shopping, over the past month Italy has been the epicentre of the coronavirus in Europe. The country has been on lockdown since the beginning of March and is now starting to look with hope towards the next stage of the COVID-19 contagion following a declining curve of infection over the past week.
Companies from every sector have benefitted by engaging with apps and making mobile a core part of their strategies. The impact Covid-19 is having on app usage, content consumption and the wider mobile industry has been striking and swift. As part of ‘The changing behaviour series’ we’re continuing our review of how consumers are interacting with content in light of the increased restrictions on movement around the world.
With 5G and IoT set to generate an estimated 1 billion terabytes of data by 2025, how can companies practice data collection effectively?
5G will enable the use of technology that has not yet been seen in domestic and business spheres. Higher speeds and lower latency will mean that more reliable and varied data can be collected from various points across a supply chain, anything from ehealth monitors to connect cars. The Internet of Things (IoT), meanwhile, will continue to expand by 5G’s promise of faster and more reliable, real-time data.
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653