Article
Amy Fox

The changing behaviour series: old habits drive new behaviours

We started ‘The changing behaviour series’ to help brands and agencies understand how COVID-19 was impacting consumer behaviour. Most of us are experiencing some form of sheltering at home, many people are experiencing reduced working hours or layoffs and how we consume goods and services has fundamentally changed over the past couple of months. And we don’t know how or when this will all end. 

Article
Amy Fox

The changing behaviour series: it’s all in the timing

Companies from every sector have benefitted by engaging with apps and making mobile a core part of their strategies. The impact Covid-19 is having on app usage, content consumption and the wider mobile industry has been striking and swift. As part of ‘The changing behaviour series’ we’re continuing our review of how consumers are interacting with content in light of the increased restrictions on movement around the world. 

InformationAge
Media Coverage
Amy Fox

How to redefine data collection using 5G

With 5G and IoT set to generate an estimated 1 billion terabytes of data by 2025, how can companies practice data collection effectively?

5G will enable the use of technology that has not yet been seen in domestic and business spheres. Higher speeds and lower latency will mean that more reliable and varied data can be collected from various points across a supply chain, anything from ehealth monitors to connect cars. The Internet of Things (IoT), meanwhile, will continue to expand by 5G’s promise of faster and more reliable, real-time data.

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