Events
Programmatic Pioneers
Blis will be attending this year’s Programmatic Pioneers event on the 25-27th of May.
Events
Blis x Fix/Live, The #getimpersonal series: Can the cookieless world be made to measure?
The changes around privacy this year have sent shockwaves through the digital marketing and publishing spaces, and left many businesses struggling to understand how they will be impacted and what this means for their digital marketing efforts.
Article
The changing behaviour series: two steps forward, one step back
In this post from ‘The changing behaviour series’ we take a brief look at non-essential retail across three European markets: Italy, The Netherlands and UK to help identify the patterns of behaviour through multiple lockdowns.
Case Study (old - don't use)
Heinz Italy case study
3.8% Sales uplift Heinz Italy achieves 3.8% sales uplift by using Blis’ location powered targeting
Article
The changing behaviour series: eating out to help out
In this post from The changing behaviour series we look at foot traffic to national quick service restaurant chains (QSRs) and pubs across the UK over the course of August to understand the impact of the government’s introduction of the Eat Out To Help Out Scheme (EOTHO). This scheme enabled diners to receive 50% off their bill on food and non alcoholic drinks consumed on site up to a maximum discount of £10 per person.
Case Study (old - don't use)
McDonald’s case study Saudi Arabia Jeddah
Watch our video case study about how McDonald’s used Blis’ Activation products: Location and Audience targeting, to drive awareness and generate foot traffic into their restaurants and win Bronze at the MMA SMARTIES awards 2019 for Best use of location based services or targeting. The campaign used location targeting based on real-world intelligence about McDonald’s customer base and competitor set.
Article
The changing behaviour series: how Australia’s post-Bondi response is slowing the spread of COVID-19
With one of Australia’s most iconic landscapes as a backdrop, the sight of thousands of beach-goers enjoying the Bondi surf in late-March represented a turning point in how Australians appraised the severity of pandemic life. A month on, the tentative re-opening of the beach is a testament to the actions that followed that weekend.
Article
The truth about staycations in the UK
Since the day Amazon began offering free one-day shipping, nothing in retail has been the same. Digital transformation (in the guise of “the Amazon effect”) has dramatically impacted every facet of the industry. As a result, we’ve seen some of the mall anchors move on, and innovative new players move in.
Case Study (old - don't use)
Luxury cruise brand
Renault was able to effectively promote the Kadjar through a sophisticated combination of tactics.