Blis recently hosted “Diversity: through our eyes”, the first of our virtual panels focused on the topic of diversity within the media industry. The conversation focused on their experiences of being Black in the media/marketing industry, how they got to the positions they currently hold, and the challenges they faced along the way.
Amy Fox, Product Director of Blis talks about good vs bad location data and why accurate location-based intelligence is so valuable and exciting.
Renault was able to effectively promote the Kadjar through a sophisticated combination of tactics.
The location-powered advertising and analytics firm Blis launched its own consumer sentiment tracker, with data from consumers in the United States, United Kingdom, United Arab Emirates, Singapore, and Australia.
Blis, a trusted leader in location-powered advertising and analytics has today released the Blis consumer confidence pulse, an interactive tracker that captures a quick snapshot of consumer sentiment. The tracker plots how consumers are feeling about their local economy, household finances and spending intent and the survey is running in the UK, USA, UAE, Singapore and Australia.
Technology from location-powered advertising firms like Blis is being used during the Covid era to help brand advertisers identify and reach entire households at scale.
Blis uses Imply to integrate advertising opportunities, client campaign needs and real-world mobility data on a global scale, with the information presented to Blis users through the intuitive Imply Pivot analytics interface.
Imply, the leader in self-service analytics, announced an extension of its partnership with Blis to enable real-time self-service analytics for the location-powered advertising leader. Blis maps real-world, human behavior to help the world’s top brands and media agencies understand, reach and engage consumers globally to deliver measurable results.
Consumers want greater control and convenience in their out of home lives and are more direct when outside, leading to fewer spontaneous decisions being made, according to the blis Life after lockdown footfall and sentiment study.
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653