Case Study (old - don't use)
Fast-food brand
Renault was able to effectively promote the Kadjar through a sophisticated combination of tactics.
Press Release
Blis hires Fionn Hyndman as Managing Director Asia
Singapore, 24 September – Blis, the global leader in real-world intelligence has today announced the
Tropical Smoothie Cafe
Tropical Smoothie Cafe’s campaign saw an impressive conversion rate of those exposed to the ad who went into store the same day.
MasterCard
MasterCard India targeted airport lounges, four and five star hotels and affluent neighbourhoods to increase summer travel spend on the card.
GE Lighting
GE Lighting leveraged Blis to drive people in store to buy. Campaign engagement rates exceeded benchmarks by 5%.
Jaguar XE
Jaguar worked with Blis to reach and engage high net-worth customers by geo-targeting at Jaguar dealerships, competitor dealerships, Jaguar OOH sites and affluent locations.
Canon
Canon used our Activation solution to target millennials interested in photography in an effort to attract new audiences.
Press Release
Blis Research Highlights Location-based Marketing as Central to Brands’ Omnichannel Ambitions
Marketers across Asia Pacific are turning to location data to gain a competitive advantage over their rivals, according to new data from Blis, the global leader in real-world intelligence. The study conducted with 150 CMOs, heads of marketing and agency directors from travel, retail and consumer goods brands uncovers why marketers are turning to real-world intelligence, how they are using it and what can be done to optimise their efforts.
Article
All over the world, savvy shoppers prefer omnichannel
In a year where “Retail Apocalypse” seems to feature in every headline, there’s some good news: people love to shop. That’s not just true in the US, it’s true just about everywhere in the world, according to a new series of Blis white papers. The research we performed in EMEA, Singapore and Australia with Sapio Research uncovered significant findings such as this and revealed even deeper insights about shopper behaviours that marketers will find helpful as they navigate the evolving path to purchase.