From MMA APAC: The power of location data to find your audience
The Indian market is one of the fastest growing, emerging ad markets. So, how can location data help us re-imagine advertising to build an effective and consumer-centric industry?
From Emerce: What will influence the media planning cycle in 2022 series
From new challenges in building audiences to measuring campaign success, we’ll reveal what will influence the path of a typical planning cycle in 2022.
From Marketech APAC: Privacy-first solutions not a priority for half of media planners in Australia
Despite privacy becoming a crucial part of the business, 50% of media planners in Australia are still not seeing privacy-first solutions as a priority.
From AdExchanger: Not to change the Topic, but a cookieless future is about more than just what Google does
Just when things started to feel less overwhelming, Google announced another change: It’s replacing FLoC with Topics. Brands and agencies – here we go again.
From ExchangeWire: In-app spending is expected to account for 51% of total media spending by 2026
Media planners are preparing to increase in-app advertising budgets by 15% in the next five years – expected to account for 51% of total media spending by 2026.
From Martech Series: US media planners are leading the way to find the best privacy-first solutions
The study reveals that most (56%) US media planners are seeing privacy-first solutions as a key priority during 2022. In fact, US planners are the only group in the survey treating privacy-first as seriously as they should. In the UK for example, just 40% of UK media planners are seeing privacy-first solutions as a key ...
From Mediatel: In-house media planners to ‘spend less’ on connected TV than agencies
Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.
From The Drum: Privacy-first solutions are still not a priority for 60% of UK media planners in 2022
Over a quarter of media planners cited privacy-first solutions as one of their biggest challenge, but 60% of them don't see it as a priority for 2022.
Blis continues growth in Italy with new hire
As a result of the increased demand for trusted location partners, Blis, the leader in location-powered advertising and analytics has expanded its senior staff in Italy. Arianna Castoldi joins the Milan office as Agency Group Head where she will lead the northern Italian Sales team and manage relationships with both brand direct clients and media ...
MobileMarketing Magazine: O2 links up with Blis on behavioural targeting product
O2 has teamed up with Blis, a location-powered advertising company, to help advertisers to utilise the O2 network to reach specific audiences.