From IAB UK: IWD 2022,What’s being done to break the bias?
Kelly Jacobson Collins joined other women in the industry to answer some questions from IAB UK about what’s being done to break the bias.
From Marketech APAC: Blis launches Audience Explorer in New Zealand
The privacy-first location-powered programmatic advertising partner Blis has announced the launch of its new product suite, Audience Explorer, into New Zealand, enabling brands and agencies to target their customers to drive key outcomes in the post-cookie world.
From M.A.D. Daily: Blis is launching its programmatic offering, Audience Explorer, in New Zealand
First launched in Australia, new product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done.
From Emerce: Not to change the Topic, but…
Important analysis and tips from Lucas Noordhoorn about Google’s decision to replace FLoC with Topics.
From Engage: The next hot Topic…Or is it?
A few things to keep in mind before you pin your hopes on Google’s Topics according to Pietro Ronchetti
From MMA APAC: The power of location data to find your audience
The Indian market is one of the fastest growing, emerging ad markets. So, how can location data help us re-imagine advertising to build an effective and consumer-centric industry?
From Emerce: What will influence the media planning cycle in 2022 series
From new challenges in building audiences to measuring campaign success, we’ll reveal what will influence the path of a typical planning cycle in 2022.
From Marketech APAC: Privacy-first solutions not a priority for half of media planners in Australia
Despite privacy becoming a crucial part of the business, 50% of media planners in Australia are still not seeing privacy-first solutions as a priority.
From ExchangeWire: In-app spending is expected to account for 51% of total media spending by 2026
Media planners are preparing to increase in-app advertising budgets by 15% in the next five years – expected to account for 51% of total media spending by 2026.